Research & Publications
Where science
meets strategy
Academic work at the intersection of neuroeconomics, entrepreneurship, and organisational decision-making, grounding practical advisory in rigorous research.
Intellectual focus
Core research
areas
Neuroeconomics & Decision-Making
How neural, cognitive, and affective processes interact to shape managerial decisions, particularly under conditions of Knightian uncertainty where outcomes cannot be quantified probabilistically and conventional rational models offer limited guidance.
Entrepreneurial Orientation
The neuro-cognitive microfoundations of entrepreneurial orientation and how experience-based, feedback-driven decision strategies develop and shape venture behaviour in emerging markets.
Emerging Market Turbulence
Organisational decision-making in high-volatility African markets, focusing on how managers develop adaptive heuristics and exploratory strategies when conventional rational models break down.
Leadership & Behavioural Economics
Drawing on prospect theory, bounded rationality, and the somatic marker hypothesis to understand how senior leaders actually process uncertainty and make high-stakes decisions rather than how economic theory assumes they should.
AI, Work & Human Agency
How AI adoption transforms decision governance, professional identity, and leadership, and what it takes for organisations to integrate intelligent systems in ways that preserve rather than erode human agency and ethical judgement.
Entrepreneurship Education
Neuro-informed approaches to teaching entrepreneurship, examining how uncertainty, heuristics, and AI-augmented tools are transforming entrepreneurial cognition and learning in higher education contexts.
Doctoral Research
Doctoral Research
Managerial Decision-Making in Turbulent Contexts: A Neuroeconomic Analysis of Decision Strategies Among Managers in Emerging Markets
This thesis examines how experienced managers make decisions under Knightian uncertainty, meaning conditions where outcomes cannot be expressed probabilistically, in the turbulent business environments of West Africa. Using the Iowa Gambling Task as an empirical instrument, the research identifies four distinct decision phenotypes among managers in Ghana and Nigeria. The dominant phenotype, a Balanced/Exploratory strategy, challenges conventional assumptions about rational reward maximisation, suggesting that adaptive exploration is a more ecologically valid response to structural uncertainty than classical economic theory predicts. The work integrates bounded rationality, prospect theory, and the somatic marker hypothesis within a neuroeconomic framework, making both theoretical and practical contributions to leadership development and decision governance in emerging markets.
Scholarship
Publications &
contributions
Neuro-cognitive Microfoundations of Entrepreneurial Orientation under Knightian Uncertainty
Examines how neural, cognitive, and affective processes shape entrepreneurial orientation "from the inside out." Integrating neuroeconomic perspectives on uncertainty, heuristics, and experience-based learning, the chapter advances a model of entrepreneurial cognition grounded in somatic feedback and adaptive decision strategies.
Decision Phenotypes in Turbulent Markets: Cluster Analysis of Managerial IGT Performance in Ghana and Nigeria
Empirical analysis using k-means clustering to identify four distinct managerial decision phenotypes from Iowa Gambling Task data collected across two West African markets. Findings challenge reward-maximisation assumptions and support an exploratory-adaptive model of managerial cognition under structural uncertainty.
Behavioural Strategy in Practice: Integrating Neuroeconomic Insights into Organisational Advisory
Explores the translation of neuroeconomic research findings into practical tools for organisational consultants and board advisors, including decision architecture frameworks, cognitive bias audits, and leadership assessment protocols grounded in empirical decision science.
When the Work No Longer Feels Like Work: On AI, Identity and What We Risk Losing
A reflective essay on how AI adoption is quietly reshaping professional identity, the meaning we derive from our work, and what leaders need to pay attention to before the erosion becomes irreversible.
Academic collaborations & speaking
I welcome invitations to contribute to research collaborations, edited volumes, and academic conferences where neuroeconomics, entrepreneurship, and organisational behaviour intersect. I also speak at executive education programmes on behavioural strategy and decision-making under uncertainty.
Get in touch